Due to the personal nature of email, the medium works well for generating customer referrals. Talkable’s email conversion-to-purchase rate, for example, is 94.4%. Email can be a great channel for promoting, sharing, and converting your referrals.Read more “Referral Email Marketing Best Practices”
Some things never change. It may feel like summer has just started, but parents, students, and teachers are already hunting for the best back-to-school offers while marketers are looking for the best buzzwords and adjectives to promote their products.
Back-to-school shopping starts a month or two before classes do. Interestingly, today’s marketers have widened their target audience. They not only look at kids and college students, but also at parents and teachers.Read more “Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales”
Customer referral marketing has a more personal touch than other channels and creates strong brand advocates. The statistics prove it — the average lifetime value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition.
Using customer recommendations is a great marketing strategy. However, for referral marketing, in order to achieve your business results, it needs to be done properly.
Here are 9 steps on how to set up a referral program that ensures its success.