Preventing Referral Program Fraud: Actionable Tips and Trusted Methods

Referral marketing provides a unique opportunity for businesses to tap into their existing community to gain new customers. However, one thing to be aware of is referral program fraud. There will always be a small percentage of people gaming the system as there is with any discount, affiliate, or other marketing programs. The report of...

How to Set Up a Referral Program that Works in 9 Steps

Customer referral marketing has a more personal touch than other channels and creates strong brand advocates. The statistics prove it — the average lifetime value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition. Using customer recommendations is a great marketing strategy....

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Talkable has customized the platform to meet the goals of our company to cross-sell existing customers into new brands and convert new-to-company customers as well. Great and trustworthy partner.
Kristi Siemsen, Associate CRM Manager
Kristi Siemsen, Associate CRM Manager
American Eagle