Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales

Some things never change. It may feel like summer has just started, but parents, students, and teachers are already hunting for the best back-to-school offers while marketers are looking for the best buzzwords and adjectives to promote their products. Back-to-school shopping starts a month or two before classes do. Interestingly, today’s marketers have widened their...
4 Tips & Tricks for Your Mobile Referral Program

4 Tips & Tricks for Your Mobile Referral Program

Mobile technology has changed the way marketers think about web traffic. With mobile devices quickly becoming the largest website traffic source, referral marketers need to have high-performing mobile websites and mobile applications.

Preventing Referral Program Fraud: Actionable Tips and Trusted Methods

Referral marketing provides a unique opportunity for businesses to tap into their existing community to gain new customers. However, one thing to be aware of is referral program fraud. There will always be a small percentage of people gaming the system as there is with any discount, affiliate, or other marketing programs. The report of...

How to Set Up a Referral Program that Works in 9 Steps

Customer referral marketing has a more personal touch than other channels and creates strong brand advocates. The statistics prove it — the average lifetime value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition. Using customer recommendations is a great marketing strategy....
referral marketing

Why Referral Marketing is The Most Cost-Effective Customer Acquisition Strategy

Looking for new and effective marketing tactics for your company is an ongoing challenge. Referral marketing is an opportunity to utilize your engaged customers to generate new clients. Referral marketing is low cost, boosts your social media visibility, and is a great revenue generator. To get you even more inspired, here’s an example of referral marketing...

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.