referral marketing

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.