Referral marketing as a higher converting traffic source
Company
RhinoShield is an international cell phone case retailer that works to find innovative new technologies to create high-quality products that protect your cell phones
Headquarters
Hong Kong
Industry
Accessories
Client objective
RhinoShield’s primary objectives are to achieve additional sales through referral marketing and gain a higher converting traffic source. The initial challenge for RhinoShield was trying to implement a new marketing channel that they had never consistently used. The business was seeing high volumes of traffic but few visitors were converting. RhinoShield needed their referral marketing channel to create a higher converting traffic source. Before, RhinoShield ran a short-lived referral program with a different referral software vendor but found it too time intensive to create customized campaigns. The main reason RhinoShield decided to stop using referral marketing was the program drove less than .05% of their monthly revenue.
Quick Campaign Launch
Action
The Talkable team was able to quickly integrate and create the customer-facing campaign screens and implement customer feedback.
Results
As a result of our collaboration and consistent communication, RhinoShield minimized the use of their internal resources, and were able to get their referral marketing campaigns up and running in 13 business days.
Converting Traffic
Action
Our Campaign Managers created a reward gleam campaign, which is a type of campaign that helps with on-site conversion rate by reminding Friends and Advocates to use their rewards.
Results
With our expertly crafted campaigns, RhinoShield is now seeing an increase in their site traffic and has been able to convert 17.3% of their referral traffic.
I’m looking forward to seeing our site traffic continuing to grow in the coming months and Talkable being even more profitable for RhinoShield
Revenue
Action
Our campaign experts managed and created RhinoShield’s referral marketing campaigns; as a result, they ensured Rhinoshield was following best practices.
Results
By following the best practices, RhinoShield’s referral marketing campaigns have seen a 77.8x performance improvement in comparison to their past referral program.
One of Talkable’s primary goal is to use referral marketing to help drive site traffic and optimize their referral program for conversions. Although RhinoShield has just started working with Talkable, they are already seeing 3.7% of their monthly revenue coming from referrals.
Working with Talkable has been extremely positive. We started at zero and quickly got to a good place
