5 Reasons Why Referral Marketing Works For eCommerce Businesses

Customers love recommending the brands they enjoy to people they know. Referral marketing is your opportunity to monetize that and increase leads and drives sales. Here are just five reasons why referral marketing is perfect for your eCommerce business.

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Preventing Referral Program Fraud: Actionable Tips and Trusted Methods

Referral marketing provides a unique opportunity for businesses to tap into their existing community to gain new customers. However, one thing to be aware of is referral program fraud. There will always be a small percentage of people gaming the system as there is with any discount, affiliate, or other marketing programs.

Find out what referral marketing fraud is, learn the different types of fraud you could encounter, and how you can be prepared. Read more “Preventing Referral Program Fraud: Actionable Tips and Trusted Methods”

How to Set Up a Referral Program that Works in 9 Steps

Customer referral marketing has a more personal touch than other channels and creates strong brand advocates. The statistics prove it — the average lifetime value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition.

Using customer recommendations is a great marketing strategy. However, for referral marketing, in order to achieve your business results, it needs to be done properly.

Here are 9 steps on how to set up a referral program that ensures its success.

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