referral marketing

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.
ecommerce-trends-cover

The Top 8 eCommerce Trends of 2020

In 1995, a few clicks launched the first order on Amazon, back when it was just a bookstore. Twenty-four years later, in 2019, the eCommerce industry worldwide made $3.46 trillion in sales. What’s going to happen with the eCommerce world in 2020?  A search query will probably yield results like “Buying using voice search,” “Shopping...
referral-link-talkable

I have a referral link and I’m not afraid to use it

What is a referral link and how do I use it?  Referral links help marketers manage and improve word-of-mouth marketing campaigns. To learn about what exactly they are and how to use them, read here.  What is a referral link? A referral link is a unique URL, which participants in referral marketing campaigns use when...
customer-referral-program-ideas

Customer referral program ideas | Top 7 best practices you won’t find elsewhere

Word-of-mouth marketing is not the same as it was five years ago. Many marketing professionals, especially in eCommerce, worry that they’re just planning to start a reward program for their business, their competitors have already taken the best referral program ideas.  If that sounds familiar, we’ve got good news for you! Аfter reading this article,...
what-is-referral-code

What is a referral code? | Explanation and examples

What referral codes are, how they are different from referral links, and how to create and use them — everything about referral codes in one article. Word of mouth marketing and referral codes Things in the world of referral marketing used to be simpler: you had a great product, your customers loved it, and decided to...
best-shopify-stores

Best Shopify Stores | 9 Top-performing stores for inspiration in 2020

Shopify is one of the most popular website builders. Built with eCommerce in mind, it’s easy to set up, customize and maintain. It’s no wonder that business owners choose it so often to power their online stores.  Over 800 000 businesses run their websites on Shopify. But are there any really successful stores on that list?...
referral-program-software-vs-in-house-referral-programs

A Game of Choice: Referral Program Software vs In-House Referral Programs

“Why should I buy your referral solution if I can build it myself?” Well, you aren’t the only one wondering!  We have enough martech startups offering new solutions, which aim to dramatically boost your business, make your life easier, and make the world fall in love with you. You’re already equipped with many of their...
how-to-calculate-referral-program-revenue

How to calculate referral program revenue

Setting a referral program without taking steps to analyze its outcome will be a waste of your money and effort. Both success and failure are results that can be measured.  You can also project the revenue earned by your referral program by consulting industry benchmarks, your volume numbers, and a simple formula.  Calculation of Referral...