referral marketing

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.
referral-program-software-vs-in-house-referral-programs

A Game of Choice: Referral Program Software vs In-House Referral Programs

“Why should I buy your referral solution if I can build it myself?” Well, you aren’t the only one wondering!  We have enough martech startups offering new solutions, which aim to dramatically boost your business, make your life easier, and make the world fall in love with you. You’re already equipped with many of their...
how-to-calculate-referral-program-revenue

How to calculate referral program revenue

Setting a referral program without taking steps to analyze its outcome will be a waste of your money and effort. Both success and failure are results that can be measured.  You can also project the revenue earned by your referral program by consulting industry benchmarks, your volume numbers, and a simple formula.  Calculation of Referral...
How to Offer Referral Rewards

How to Offer Referral Rewards That Motivate Customers to Share

While referral marketing programs can be highly effective, the types of referral rewards you offer to motivate and thank your customers can significantly impact your program’s success. If the offer isn’t compelling, your customers and advocates won’t spread the word, and your program will fail. Below are the best practices to ensure the referral rewards...
Talkable-Rybbon Integration

Talkable Integration with Rybbon: 50+ Customer Reward Options

We have exciting news this wonderful day as we’re announcing our deep integration with Rybbon, a digital gift and rewards provider, to develop the superior customer experience. With Talkable and Rybbon together, you will have even more digital rewards options to integrate into your referral marketing program. 
Referral Email Marketing Best Practices from Talkable

Referral Email Marketing Best Practices

Due to the personal nature of email, the medium works well for generating customer referrals. Talkable’s email conversion-to-purchase rate, for example, is 94.4%. Email can be a great channel for promoting, sharing, and converting your referrals.
back-to-school

Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales

Some things never change. It may feel like summer has just started, but parents, students, and teachers are already hunting for the best back-to-school offers while marketers are looking for the best buzzwords and adjectives to promote their products. Back-to-school shopping starts a month or two before classes do. Interestingly, today’s marketers have widened their...