talkable_referral_marketing_blog

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.
text message marketing

Attentive Launches Technology Partnership Program

Have you noticed that your phone usage is increasing over the last 3 months? We thought so. Because of this trend, Talkable began monitoring mobile engagement more closely than ever and is now seeing an increase in shares and friend referral clicks that are coming from mobile devices. With brands shifting focus to leverage SMS...

Emerging Technology’s Role in the Future of Customer Experience

The rapid advancement of technology has contributed to numerous changes in the world of business. One of the most significant being the effect on business and consumer relationships. As businesses grow more technologically capable, consumers’ expectations of these deliverables grow as well. What we once referred to as customer experience (CX) has evolved into something...
product sharing on social

Product Sharing Software: The Future of Marketing

Today’s consumer is almost exclusively online, perusing an over-crowded marketplace full of distraction, targeted ads, and social media messaging designed to coerce, persuade, and convince.  That’s why, despite the incredible advances made in mar-tech over the past decade, online shoppers continue to place a high level of value on one of the most foundational aspects...
referral-program-for-retail

How Digital Retailers Crisis-Proof Their Businesses with Referral Programs Marketing

In 2018, Courtney Coffman, the manager of lectures and publications at the Princeton University School of Architecture,  published an important article in Atlantic Magazine. The article, titled “Shops Aren’t for Shopping Anymore,” talks about retailers’ growing need to promote their individual labels to broader audiences online. Since “customers no longer shop till they drop,” Coffman...
How to grow email list for ecommerce

Email Marketing for eCommerce: How to Grow Your Email List

When it comes to email marketing for eCommerce, you know your stuff. You’ve heard that every dollar spent on email marketing delivers an average ROI of $32. You’ve read that 27% of eCommerce brands’ total revenue is generated from email. You’ve probably heard the calls to start using AI to convert your site visitors into...

How Businesses Can Drive Growth During a Downturn

The COVID-19 pandemic has affected businesses of all sizes. Companies are now faced with a dramatically new reality and new conditions to quickly adapt to.  Marketers are now living in a new reality because of the crisis, too. They are forced to really thread the needle in achieving their business and departmental goals while remaining...
Talkable App Store Release

Talkable App Store Release

Today we’re excited to introduce the new Talkable app store — built to help clients superb improve their referral programs with various additions! Users will now be able to easily install ESPs and other providers in their referral programs within the Talkable admin settings. This means no tech integration is required.  There are 8 apps...
referral-marketing-for-health-industry

Referral Marketing Campaigns for Health Industries: 4 Live Examples

Healthcare is undergoing a digital revolution. The consumer marketplace for medical devices and apps is being transformed not only by tech giants like Apple and Google, but also by smaller brands, which have been earning FDA approval for their devices. This market is seeing rapid growth, allowing doctors to provide patients with diagnostic services based...
Increasing brand awareness with referrals in 2020

Brand Strategy: Increasing Brand Awareness with Referrals in 2020

Branding itself is branded. Although brand management is seen as a “soft” side of marketing, it can provide a sustainable growth for business. Recent studies show that 75% of shoppers are more likely to purchase from a company with a name they recognize.  Understanding the marketing that stands behind so many success stories helps explain...
how-referral-marketing-works-in-education-services

How Referral Marketing Works in Education Services

Your educational project is going to either hit its mark or get lost in the web’s hustle and bustle, and tertium non datur. So as not to get left behind, you can put your efforts into running a referral marketing for your education service. Research and Markets forecasts that the revenue for e-learning will grow...