talkable_referral_marketing_blog

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.
referral-program-for-retail

How Digital Retailers Crisis-Proof Their Businesses with Referral Programs Marketing

In 2018, Courtney Coffman, the manager of lectures and publications at the Princeton University School of Architecture,  published an important article in Atlantic Magazine. The article, titled “Shops Aren’t for Shopping Anymore,” talks about retailers’ growing need to promote their individual labels to broader audiences online. Since “customers no longer shop till they drop,” Coffman...
How to grow email list for ecommerce

Email Marketing for eCommerce: How to Grow Your Email List

When it comes to email marketing for eCommerce, you know your stuff. You’ve heard that every dollar spent on email marketing delivers an average ROI of $32. You’ve read that 27% of eCommerce brands’ total revenue is generated from email. You’ve probably heard the calls to start using AI to convert your site visitors into...

How Businesses Can Drive Growth During a Downturn

The COVID-19 pandemic has affected businesses of all sizes. Companies are now faced with a dramatically new reality and new conditions to quickly adapt to.  Marketers are now living in a new reality because of the crisis, too. They are forced to really thread the needle in achieving their business and departmental goals while remaining...
Talkable App Store Release

Talkable App Store Release

Today we’re excited to introduce the new Talkable app store — built to help clients superb improve their referral programs with various additions! Users will now be able to easily install ESPs and other providers in their referral programs within the Talkable admin settings. This means no tech integration is required.  There are 8 apps...
referral-marketing-for-health-industry

Referral Marketing Campaigns for Health Industries: 4 Live Examples

Healthcare is undergoing a digital revolution. The consumer marketplace for medical devices and apps is being transformed not only by tech giants like Apple and Google, but also by smaller brands, which have been earning FDA approval for their devices. This market is seeing rapid growth, allowing doctors to provide patients with diagnostic services based...
Increasing brand awareness with referrals in 2020

Brand Strategy: Increasing Brand Awareness with Referrals in 2020

Branding itself is branded. Although brand management is seen as a “soft” side of marketing, it can provide a sustainable growth for business. Recent studies show that 75% of shoppers are more likely to purchase from a company with a name they recognize.  Understanding the marketing that stands behind so many success stories helps explain...
how-referral-marketing-works-in-education-services

How Referral Marketing Works in Education Services

Your educational project is going to either hit its mark or get lost in the web’s hustle and bustle, and tertium non datur. So as not to get left behind, you can put your efforts into running a referral marketing for your education service. Research and Markets forecasts that the revenue for e-learning will grow...
ecommerce-trends-cover

The Top 8 eCommerce Trends of 2020

In 1995, a few clicks launched the first order on Amazon, back when it was just a bookstore. Twenty-four years later, in 2019, the eCommerce industry worldwide made $3.46 trillion in sales. What’s going to happen with the eCommerce world in 2020?  A search query will probably yield results like “Buying using voice search,” “Shopping...
referral-link-talkable

I have a referral link and I’m not afraid to use it

What is a referral link and how do I use it?  Referral links help marketers manage and improve word-of-mouth marketing campaigns. To learn about what exactly they are and how to use them, read here.  What is a referral link? A referral link is a unique URL, which participants in referral marketing campaigns use when...
customer-referral-program-ideas

Customer referral program ideas | Top 7 best practices you won’t find elsewhere

Word-of-mouth marketing is not the same as it was five years ago. Many marketing professionals, especially in eCommerce, worry that they’re just planning to start a reward program for their business, their competitors have already taken the best referral program ideas.  If that sounds familiar, we’ve got good news for you! Аfter reading this article,...