What’s New
Improvement
9 hours ago
Track Wallet Adoption Like a Pro: Introducing “Wallet CTA Shown” & “Net Active Passes” Metrics
Ksyusha Bespalova
The Problem: Marketers were flying blind at key stages of the Wallet adoption journey. While installs and redemptions were trackable, there was no way to measure how many users actually saw the Wallet CTA—or how many passes remained actively installed over time. This gap made it to...
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New Feature
3 days ago
Let Customers Sign Up Their Way: Email or Phone
Ksyusha Bespalova
Every extra step in a signup flow is a chance to lose a customer. Until now, referral campaigns forced users into a single sign-up method — even if it wasn’t their preference. We’ve changed that. With a new campaign setting, you can now let users choose whether to sign up or cla...
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Improvement
1 week ago
MAR v2: Smarter Campaign Tag Segmentation
Ksyusha Bespalova
We’ve upgraded MAR v2 campaign tag segmentation to remove noise and surface clear, tag-specific insights. Filter by the tags you care about and get clean, presentation-ready reports instantly. Until now, MAR v2 showed every possible tag combination, even when filters were applied. T...
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Improvement
2 weeks ago
Unlock the Full Wallet Funnel: Introducing CTA Exposure & Net Active Passes Metrics
Ksyusha Bespalova
We’re excited to announce two powerful additions to the Wallet section in MAR that bring new clarity to your referral program performance: Wallet CTA Shown and Net Active Passes. These metrics close a crucial visibility gap, helping you track Wallet adoption from first impressio...
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Improvement
1 month ago
Always Up-to-Date: Wallet Now Instantly Reflects Loyalty Member Updates
Ksyusha Bespalova
We’re excited to announce a powerful enhancement to our Wallet App: real-time updates for Loyalty Member data. This new feature ensures that your customers always see the most accurate loyalty information – right where they expect it. With our new Loyalty Member Update Notifie...
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