What’s New
Improvement
2 weeks ago
Unlock Deeper Referral Insights with Advanced Offer Report Filtering
Ksyusha Bespalova
For sophisticated e-commerce marketers, attribution isn’t optional—it’s everything. You already know how many shares were generated. You can see overall offer performance. But when it comes to understanding who arrived via a referral link, which offer they viewed, and—most imp...
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Improvement
2 weeks ago
Smarter Attribution for Smarter Campaigns: Fine-Tuned Wallet Push Sales Tracking
Ksyusha Bespalova
The Problem: Previously, any push notification sent within 24 hours of a Wallet install could count toward Wallet Push Sales—even Welcome notifications. This blanket attribution approach inflated sales reporting and made it impossible to isolate the true impact of performance campa...
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Improvement
2 weeks ago
Track Wallet Adoption Like a Pro: Introducing “Wallet CTA Shown” & “Net Active Passes” Metrics
Ksyusha Bespalova
The Problem: Marketers were flying blind at key stages of the Wallet adoption journey. While installs and redemptions were trackable, there was no way to measure how many users actually saw the Wallet CTA—or how many passes remained actively installed over time. This gap made it to...
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New Feature
3 weeks ago
Let Customers Sign Up Their Way: Email or Phone
Ksyusha Bespalova
Every extra step in a signup flow is a chance to lose a customer. Until now, referral campaigns forced users into a single sign-up method — even if it wasn’t their preference. We’ve changed that. With a new campaign setting, you can now let users choose whether to sign up or cla...
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Improvement
4 weeks ago
MAR v2: Smarter Campaign Tag Segmentation
Ksyusha Bespalova
We’ve upgraded MAR v2 campaign tag segmentation to remove noise and surface clear, tag-specific insights. Filter by the tags you care about and get clean, presentation-ready reports instantly. Until now, MAR v2 showed every possible tag combination, even when filters were applied. T...
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