Smarter Security: Conditional Phone Verification to Combat Fraud Without Disrupting Users

Building on our recently launched SMS phone verification feature, we’re now introducing a Conditional Phone Verification option that brings even more precision to fraud prevention. This enhancement allows brands to safeguard their referral campaigns by targeting only high-risk activity without adding unnecessary friction for genuine users.

Instead of requiring all participants to verify their phone numbers, this intelligent feature prompts verification only when specific suspicious behaviors are detected. For example:

• A Friend clicks a referral link within one minute of the Advocate sharing the offer.

• The Friend’s IP address closely matches the Advocate’s IP address.

If either of these criteria is met, the system will automatically trigger a phone verification step for the Friend. If not, the user proceeds seamlessly, just like before.

This smart filter ensures you’re protecting your program from abuse while maintaining a smooth and effortless experience for the vast majority of legitimate users. It’s a win-win: better security with higher conversion rates.