Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales

Some things never change. It may feel like summer has just started, but parents, students, and teachers are already hunting for the best back-to-school offers while marketers are looking for the best buzzwords and adjectives to promote their products.

Back-to-school shopping starts a month or two before classes do. Interestingly, today’s marketers have widened their target audience. They not only look at kids and college students, but also at parents and teachers.  

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