Referral Marketing Blog to Grow Your Business

• Basics

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

September 16, 2018

If you don’t know what referral marketing is, you might be missing one of the most cost-effective ways of getting new customers. In this article, we’ll tell you more about referral marketing, cover the difference between word-of-mouth marketing and referral marketing, show you the benefits of refer-a-friend programs and how referral marketing can generate revenue.

Eugine Dychko

• Referral marketing

How to Offer Referral Rewards That Motivate Customers to Share

August 2, 2019

While referral marketing programs can be highly effective, the types of referral rewards you offer to motivate and thank your customers can significantly impact your program’s success. If the offer isn’t compelling, your customers and advocates won’t spread the word, and your program will fail. Below are the best practices to ensure the referral rewards...

Jignesh Shah

• News

Talkable Integration with Rybbon: 50+ Customer Reward Options

July 31, 2019

We have exciting news this wonderful day as we’re announcing our deep integration with Rybbon, a digital gift and rewards provider, to develop the superior customer experience. With Talkable and Rybbon together, you will have even more digital rewards options to integrate into your referral marketing program. 

Vita Vypovska

• Best practices

Referral Email Marketing Best Practices

July 29, 2019

Due to the personal nature of email, the medium works well for generating customer referrals. Talkable’s email conversion-to-purchase rate, for example, is 94.4%. Email can be a great channel for promoting, sharing, and converting your referrals.

Vita Vypovska

• Basics

Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales

July 10, 2019

Some things never change. It may feel like summer has just started, but parents, students, and teachers are already hunting for the best back-to-school offers while marketers are looking for the best buzzwords and adjectives to promote their products. Back-to-school shopping starts a month or two before classes do. Interestingly, today’s marketers have widened their...

Vita Vypovska

• Basics

3 Reasons Why Referral Programs Acquire New Customers

June 18, 2019

Referral marketing is a tactic which does exactly what your subscription company needs: generate more revenue from the customers you already have.

Vita Vypovska

• Basics

4 Tips & Tricks for Your Mobile Referral Program

June 3, 2019

Mobile technology has changed the way marketers think about web traffic. With mobile devices quickly becoming the largest website traffic source, referral marketers need to have high-performing mobile websites and mobile applications.

Vita Vypovska

• eCommerce

5 Reasons Why Referral Marketing Works For eCommerce Businesses

May 23, 2019

Customers love recommending the brands they enjoy to people they know. Referral marketing is your opportunity to monetize that and increase leads and drives sales. Here are just five reasons why referral marketing is perfect for your eCommerce business.

Patrick Foster

• Fraud detection

Preventing Referral Program Fraud: Actionable Tips and Trusted Methods

September 16, 2018

Referral marketing provides a unique opportunity for businesses to tap into their existing community to gain new customers. However, one thing to be aware of is referral program fraud. There will always be a small percentage of people gaming the system as there is with any discount, affiliate, or other marketing programs. Find out what...

Eugine Dychko

• Basics

How to Set Up a Referral Program that Works in 9 Steps

September 16, 2018

Customer referral marketing has a more personal touch than other channels and creates strong brand advocates. The statistics prove it — the average lifetime value of a referred customer is at least 16% higher than that of a non-referred customer with similar demographics and time of acquisition. Using customer recommendations is a great marketing strategy....

• Basics

Why Referral Marketing is The Most Cost-Effective Customer Acquisition Strategy

September 16, 2018

Looking for new and effective marketing tactics for your company is an ongoing challenge. Referral marketing is an opportunity to utilize your engaged customers to generate new clients. Referral marketing is low cost, boosts your social media visibility, and is a great revenue generator. To get you even more inspired, here’s an example of referral marketing...

Eugine Dychko