49% conversion lift | 37% peak-week friend conversion rate | 1,005 offers generated from review emails
Leesa Sleep already had a year-round referral program. President’s Day was different. It is peak mattress-shopping season, and Leesa wanted the referral experience to match the urgency of the sale.
Talkable built a dedicated President’s Day campaign suite that ran from February 3 through March 3, 2026. The result was a 49% lift in friend conversion versus baseline.
The Challenge
President’s Day is a major mattress-shopping window. Leesa was running a site-wide sale, and every competitor was pushing urgency too.
The evergreen referral program could not sit off to the side while the rest of the shopping experience was built around a short buying window. Leesa needed the referral offer to feel timely, easy to share, and worth acting on right now.
The Solution
Talkable replaced the always-on referral experience with a dedicated 30-day President’s Day campaign. The offer was simple: referred friends got $75 off a mattress purchase, and advocates received a $75 Amazon Gift Card.
That reward choice mattered. Mattresses are not a frequent repeat purchase, so store credit for a future order would have been weaker. An Amazon Gift Card gave advocates a reward they could use immediately.
Talkable also added a post-purchase review trigger. Customers who left a positive review received a referral prompt while the experience was still fresh, which produced 1,005 offers during the campaign period.
friend conversion lift versus baseline
peak-week friend conversion rate
offers generated from review emails
The Campaign
The campaign covered the main referral touchpoints: advocate share page, friend claim page, and referral email. All three used President’s Day creative and a clear $75/$75 offer.
Talkable also ran more than 10 concurrent A/B tests across the campaign views, including share page layouts, claim page designs, and message variants. The goal was simple: remove friction while demand was already high.
The Results
Leesa’s President’s Day referral campaign lifted friend conversion 49% above baseline. During peak week, friend conversion reached 37%.
The stronger read is that the campaign did not ask referral to do a job it could not do. Leesa already had demand. Talkable gave that demand a sharing path, an offer that made sense for a high-AOV category, and enough testing to tighten the funnel while the sale was live.
The Takeaway
Seasonal sales already create urgency. Referral turns that urgency into distribution when the campaign is built for the moment.
For high-consideration categories like mattresses, the incentive has to match how people actually buy. Leesa’s $75/$75 President’s Day campaign did that, and the conversion lift followed.
Want to turn seasonal demand into referral revenue? Let’s talk referral.
