Create smarter referral campaigns with customer data

Integrate Talkable with Klaviyo’s marketing automation platform to leverage rich customer insights for highly personalized referral campaigns that convert.

Key Features

  • Checkmark icon Bi-directional data sync between platforms
  • Checkmark icon Custom event tracking for referral actions
  • Checkmark icon Advanced segmentation by referral behavior
  • Checkmark icon Automated flow triggers based on referral events
  • Checkmark icon Profile enrichment with referral data
  • Checkmark icon Revenue attribution and ROI tracking

Popular Use Cases

Behavior-Based Referral Flows

Trigger personalized email flows based on customer purchase history, engagement level, and lifetime value.

Dynamic Reward Optimization

Test different reward structures for different customer segments to maximize referral program ROI.

Predictive Advocate Targeting

Use Klaviyo’s predictive analytics to identify and recruit customers most likely to become top advocates.

Cross-Sell Through Referrals

Create targeted campaigns that encourage advocates to refer friends for specific product categories.

Lifecycle-Based Campaigns

Integrate referral asks into your existing customer lifecycle flows at optimal moments.

Win-Back with Referrals

Re-engage lapsed customers by reminding them of unused referral rewards or new incentives.

Ready to grow with Klaviyo + Talkable?