Talkable Improvement Updates: Enhanced Features
Improvement
4 months ago
Smarter Attribution for Smarter Campaigns: Fine-Tuned Wallet Push Sales Tracking
Ksyusha Bespalova
The Problem: Previously, any push notification sent within 24 hours of a Wallet install could count toward Wallet Push Sales—even Welcome notifications. This blanket attribution approach inflated sales reporting and made it impossible to isolate the true impact of performance campa...
Read more →
Improvement
4 months ago
Track Wallet Adoption Like a Pro: Introducing “Wallet CTA Shown” & “Net Active Passes” Metrics
Ksyusha Bespalova
The Problem: Marketers were flying blind at key stages of the Wallet adoption journey. While installs and redemptions were trackable, there was no way to measure how many users actually saw the Wallet CTA—or how many passes remained actively installed over time. This gap made it to...
Read more →
Improvement
4 months ago
MAR v2: Smarter Campaign Tag Segmentation
Ksyusha Bespalova
We’ve upgraded MAR v2 campaign tag segmentation to remove noise and surface clear, tag-specific insights. Filter by the tags you care about and get clean, presentation-ready reports instantly. Until now, MAR v2 showed every possible tag combination, even when filters were applied. T...
Read more →
Improvement
5 months ago
Always Up-to-Date: Wallet Now Instantly Reflects Loyalty Member Updates
Ksyusha Bespalova
We’re excited to announce a powerful enhancement to our Wallet App: real-time updates for Loyalty Member data. This new feature ensures that your customers always see the most accurate loyalty information – right where they expect it. With our new Loyalty Member Update Not...
Read more →
Improvement
New Feature
7 months ago
Expanding Multi-Geo A/B Testing with Multi-Language Support
Taras Dehtiar
We’re excited to introduce an improved A/B Test creation experience for Multi-Geo Campaigns, now supporting multiple languages in one go. This enhancement allows Talkable users to launch A/B Tests for several languages directly from a single interface, making it easy to test, compar...
Read more →