Drive Wallet Pass Clicks Straight Into Your App

Your Wallet pass can now do more than sit in a customer’s phone. It can bring them straight into your app.

Before this update, Wallet passes could keep your brand visible but couldn’t send customers directly into your mobile app in a trackable way. That made it harder to turn pass engagement into measurable app traffic.

We’ve added App Link support to Talkable Wallet passes, so brands can embed a deep link to their own mobile app directly in the pass. Talkable also tracks those clicks, giving you clearer visibility into how Wallet engagement drives app visits.

Here’s what you can do:

• Add a configurable deep link from a Wallet pass to your mobile app.
• Measure how much traffic your Wallet pass sends into the app.
• Track attribution for app opens driven by Wallet engagement.
• Use the setup with third-party apps, including apps outside Talkable ownership.

This makes Wallet passes a more useful channel for moving customers from saved value to active engagement. For brands investing in mobile experiences, it creates a clearer path from Wallet visibility to in-app action.