MAR v2: Smarter Campaign Tag Segmentation

We’ve upgraded MAR v2 campaign tag segmentation to remove noise and surface clear, tag-specific insights. Filter by the tags you care about and get clean, presentation-ready reports instantly.

Until now, MAR v2 showed every possible tag combination, even when filters were applied. That meant cluttered reports, overlapping rows, and extra cleanup before anything could be shared.

We’ve fixed that.

MAR v2 now intelligently collapses tag-based results, so when you filter by specific campaign tags, you see a clean, focused view that reflects exactly what you asked for — without changing the underlying data.

Here’s how it works:

• Filter your MAR v2 report by one or more Campaign Tags

• Talkable automatically:

  • Aggregates all matching tag rows into a single, clean line per tag

  • Hides unrelated tag combinations

  • Preserves accurate grand totals

• Works seamlessly with other segmentations, like Event Category

Benefits: This update makes MAR v2 truly client-facing. You can confidently analyze extension performance, compare experiments, and review geo-specific results — all without exporting data or manually cleaning reports.

Less noise. Clearer insights. MAR v2 campaign tag reporting just got a whole lot smarter.