Understand Performance Your Way: Introducing Custom Data Segments in MAR

Not all customers are the same — and now your reporting doesn’t have to treat them that way. Data Segments let you define custom groups and use them as filters in MAR, giving you a more focused view of the metrics that matter most to your business.

Brands with customers across multiple countries or regions previously had to analyze performance one country at a time in MAR. There was no way to group markets, languages, or user attributes into meaningful segments — making cross-region comparison slow and cumbersome.

We’ve introduced Data Segments: a new feature in Site Settings that lets you define exactly the groupings that make sense for your program.

Here’s what you can do:

• Create up to 3 custom segments per site in Site Settings → Data Segments
• Define each segment with a title, description, and membership criteria — group by country, language, or other attributes
• Once defined, your segments appear as filters in MAR for grouped performance analysis
• Available to all clients — not limited to multi-geo setups

Whether you’re tracking regional performance, comparing language groups, or isolating a specific customer cohort, Data Segments give you a cleaner, more meaningful view of how your programs are performing across your audience.