Understand Your Customers’ Readiness for the New Apple Wallet Experience

Get even more insight into the customers interacting with your Apple Wallet passes.

You can now see the reported iOS version in your Wallet Passes report, giving your team a richer understanding of your Wallet audience and their potential readiness for Apple’s newest Wallet experiences.

Talkable captures this information when a customer clicks Add to Apple Wallet or initiates an installation request. The latest reported version adds valuable device context to their Wallet pass record.

Here’s what you can do:

• View the reported iOS version alongside your customers’ Wallet pass information.
• Understand which reported iOS versions are represented in your Wallet audience.
• Use that context to assess potential compatibility with newer Apple Wallet experiences.

The iOS version reflects information reported by the customer’s browser at installation initiation. It provides a readiness signal, with successful installations and feature engagement measured separately.

With more information about your Wallet audience, you can make better-informed plans for the next generation of Apple Wallet experiences.