Featured Actions on Wallet Passes for iOS 27

We’ve added Featured Actions and Apple’s new Poster Generic pass style to Talkable Wallet.

On iOS 27, a Wallet pass can carry up to two Featured Actions on its face, over full-bleed brand artwork.

Before iOS 27, the front of a pass held the barcode and fields, and every link waited on the back. Now the store, the offer or the referral page is one tap away the moment a push notification opens the pass, or whenever the customer opens it from Wallet.

Here’s what you can do:

• Up to two Featured Actions appear as tiles on the front. Choose each tile’s action type from Apple’s list — Shop Online or In-App, View Offers and Rewards, and more — and the URL it opens.
• Click attribution per tile — Talkable tracks each tile separately and can report tile engagement alongside Wallet push notification performance.
• Full-bleed poster artwork fills the face of the pass, with the customer’s details and barcode drawn over it.
• A side-by-side Editor preview shows the Poster Generic face, its Featured Actions and the classic fallback face, each with its own barcode.
• One pass, both layouts. On iOS 26 and earlier the same pass automatically renders the classic face. Four additional barcode formats — Code 39, Codabar, EAN-13 and ITF — are supported on iOS 27, with a fallback barcode included for older devices.

For brands, the face of the Wallet pass becomes part of the campaign — artwork in the brand’s own look, and up to two destinations a single tap away, each one tracked.