See Exactly Where Wallet Pass Installs Come From with the New Install Source Reporting

We’re excited to introduce a valuable enhancement to your Wallet Passes reporting: Install Source tracking. This update makes it easier than ever to understand where each pass install originates, giving your marketing team clearer insights into customer behavior and campaign performance.

Here’s what’s new:

• A new Install Source column and filter in the Wallet Passes Report — clearly showing where each pass install came from
• Instantly identify whether a pass was installed from the Share Page, SMS, email, or other touchpoints throughout the referral journey
• Updated campaign templates now include this tracking automatically, so you start gathering improved data from the moment you launch

This added transparency helps you discover which moments drive the most engagement, refine your referral flow, and build smarter campaigns.

This is another step in our ongoing mission to help ecommerce brands get more clarity, more value, and more performance out of every referral marketing effort.