See Exactly Where Wallet Pass Installs Come From with the New Install Source Reporting

We’re excited to introduce a valuable enhancement to your Wallet Passes reporting: Install Source tracking. This update makes it easier than ever to understand where each pass install originates, giving your marketing team clearer insights into customer behavior and campaign performance.

With this release, the Wallet Passes Report now includes a new Install Source column and filter. You can now quickly identify whether a pass was installed from major touchpoints like the Share Page, SMS, or email—and other places throughout the referral journey. All the information you need is now cleanly organized and instantly actionable.

This added transparency helps you discover which moments drive the most engagement, refine your referral flow, and build smarter campaigns. Plus, updated campaign templates now include this tracking automatically, so you’ll start gathering improved data from the moment you launch your next experience.

This is another step in our ongoing mission to help ecommerce brands get more clarity, more value, and more performance out of every referral marketing effort.