Every brand says they want word-of-mouth growth. These seven marketers actually built it.
We’re excited to announce the nominees for the inaugural year of Talkable’s Referral Marketer of the Year award, recognizing the marketers who have done exceptional work building, optimizing, and scaling referral programs in 2024.
- Amy Edens, Nutrafol
- Ally Botwinick, Alo Yoga
- Kristi Siemsen, American Eagle Outfitters
- Madi Sacks, Seed
- Justin Gerszewski, Renue by Science
- Richie Caporusso, 3Z Brands
- Emily Gray, The CE Shop
What sets this group apart isn’t just that they run referral programs. It’s how they run them.
They test relentlessly. They treat referral as a core acquisition channel, not an afterthought. They understand that the program you launch is never the program that performs best, and they put in the work to close that gap.
While other marketers chase increasingly expensive paid channels, this group doubled down on the highest-intent traffic source available: a recommendation from someone you trust.
From wellness to athleisure, professional education to DTC innovation, these nominees prove that referral marketing isn’t industry-specific. It’s execution-specific.
We’re proud to work with each of them.
The winner will be announced in early January.
Congrats to all the nominees. You’re raising the bar for what referral programs can achieve.
