Talkable Feature Updates: Exciting Additions

Discover what’s new and innovative referral tech.

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Turn Every Wallet Install Into a Marketing Trigger

A Wallet pass install is a high-intent moment — but until now, you had no way to act on it. When a customer added your brand’s pass to their phone, Talkable sent them a welcome email by default. But there was no way to fire additional downstream automations — like a Klaviyo ...
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Understand Performance Your Way: Introducing Custom Data Segments in MAR

Not all customers are the same — and now your reporting doesn’t have to treat them that way. Data Segments let you define custom groups and use them as filters in MAR, giving you a more focused view of the metrics that matter most to your business. Brands with customers across...
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Let Customers Sign Up Their Way: Email or Phone

Every extra step in a signup flow is a chance to lose a customer. Until now, referral campaigns forced users into a single sign-up method — even if it wasn’t their preference. We’ve changed that. With a new campaign setting, you can now let users choose whether to sign up or cla...
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See Exactly Where Wallet Pass Installs Come From with the New Install Source Reporting

Wallet Install Source
We’re excited to introduce a valuable enhancement to your Wallet Passes reporting: Install Source tracking. This update makes it easier than ever to understand where each pass install originates, giving your marketing team clearer insights into customer behavior and campaign perform...
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Expanding Multi-Geo A/B Testing with Multi-Language Support

We’re excited to introduce an improved A/B Test creation experience for Multi-Geo Campaigns, now supporting multiple languages in one go. This enhancement allows Talkable users to launch A/B Tests for several languages directly from a single interface, making it easy to test, compar...
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