pura vida hero background - referral program talkable

Boosting sales through referrals while preventing program gamification

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Company

Pura Vida sells handcrafted bracelets. Referral marketing is a core driver of customer acquisition and engagement

Headquarters

La Jolla Amago, CA

Industry

Accessories

Timeline

Pura Vida worked with a Referral platform, which claimed to drive 10% of total sales.

timeline revenue chart pura-vida - referral program talkable

The former referral platform lacked the ability to accurately report on results.

When launching with Talkable, Pura Vida kept the same two-sided reward offer.

timeline coupon chart pura-vida - referral program talkable

Talkable determined that self-referrals were inflating the 10% revenue figure claimed by the former vendor.

timeline revenue chart pura-vida - referral program talkable

Talkable is driving 12% of total revenue and Pura Vida is confident that fraud has been virtually eliminated.

Client objective

Pura Vida worked with a popular vendor, which claimed to be driving 10% of total sales from referrals. The sales revenue figure sounded promising, but the team was suspicious that unauthorized transactions might be inflating this figure. Pura Vida needed to find a more robust platform with the ability to run campaigns with greater incentives without the fear of being ripped off.

Solution

The Customer Success team at Talkable advised Pura Vida to pursue the same offer, confident that the platform would outperform the prior vendor. Talkable explained how its fraud prevention algorithm learns from each transaction, and adapts to prevent unauthorized rewards from being issued. Pura Vida provided Talkable with data logs from their prior vendor to perform a fraud detection assessment.

Results

  • Talkable analyzed historical data provided by Pura Vida and determined that the prior vendor’s 10% revenue contribution claim was exaggerated (see diagram)
  • Talkable was able to dramatically increase performance, while keeping the offer constant by introducing better creative, increasing campaign visibility, and optimizing with A/B testing
  • By leveraging the Talkable platform, Pura Vida is able to drive 12% of total sales revenue from referrals, while preventing unauthorized purchases
Working with Talkable has been extremely positive. We started at zero and quickly got to a good place
guillaume pauthion - referral program talkable

Guillaume Pauthion, Europe Brand Manager

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Whether you are looking to acquire new customers, increase customer loyalty, or drive new subscriptions, Talkable can help.

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Ian J. Ecommerce Manager
“From start to finish, the process was very simple to implement. It’s honestly one of the only products I’ve ever encountered where I’ve been told it’s only a couple of hours to implement, and it was actually only a couple of hours.”
Neta D. COO
“Talkable has been a great part of our growth. Nothing speaks better than a friend’s recommendation. Great product, great team, highly recommended.”
Andrew S. Senior Growth Associate
“Great fraud detection, simple reporting tools that make it very easy for us to extract data from Talkable. Keeps great track of all associated metrics and is very user friendly.”
Ben J. Web Manager
“Pros: Support from their team, whether it be setting up new campaigns, helping with development or coming to the table with new ideas. Easy integration with Shopify and our other processes.”
Ian S. Marketing Manager
“Super easy A/B testing functionality for everything! Tons of data and every report type you could ever want. An easy to use interface, all the data you need is right at your fingertips.”