whoop hero background - referral program talkable


new subscription sign-ups


return on investment

Harness the power of referrals to grow your subscriber base


WHOOP is a human performance company which provides a fitness tracker and a subscription service that offers users robust information about their recovery, training, and sleep patterns. With detailed analysis, WHOOP customers can optimize and increase their physical performance.


Boston, MA



Client objective

The WHOOP marketing team wanted to utilize referral marketing to help achieve their aggressive customer acquisition and retention goals. WHOOP invests in traditional paid digital advertising channels but additionally wanted to harness the power of their enthusiastic member base to increase subscriptions.


The Talkable implementation team integrated and launched WHOOP referral campaigns both on the website and inside the mobile app within 10 business days.

The referral offer was structured with a compelling double sided incentive. Successful advocates receive a free month of service and referred friends receive $30 of the first-month subscription.

By engaging their existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted and knowledgeable source to achieve advertising credibility.

whoop statistics - referral program talkable

WHOOP referral campaign 2019


Referral campaigns now drive >10% of new subscription signs ups for WHOOP. For a subscription business such as WHOOP, the referral program is a scalable and cost-effective channel for growing the subscriber base.

Referral marketing has given a voice to our existing members in an attributable and quantifiable way that’s better than just word of mouth.
john sullivan - referral program talkable

John Sullivan, VP of Marketing

More success stories you may like


Referral marketing as a higher converting traffic source
Working with Talkable has been extremely positive. We started at zero and quickly got to a good place.
guillaume pauthion - referral program talkable

Guillaume Pauthion

Europe Brand Manager

Niche apparel

Turning niche professionals into brand ambassadors with referrals
Talkable has helped Outdoor Research boost both our new customer and Pro acquisition through their advanced platform and optimization ability.
zach alexander - referral program talkable

Zach Alexander

Pro Marketing Specialist


Optimizing e-Commerce referral program through A/B testing
The flexibility that Talkable offers is unparalleled by other vendors. You can tinker with almost every aspect of the program and test and analyze every aspect of your campaigns.
chanelle leslie - referral program talkable

Chanelle Leslie

Senior Manager of Acquisition Marketing

Grow your brand with Talkable

Whether you are looking to acquire new customers, increase customer loyalty, or drive new subscriptions, Talkable can help.

Talk to an Expert
Ian J. Ecommerce Manager
“From start to finish, the process was very simple to implement. It’s honestly one of the only products I’ve ever encountered where I’ve been told it’s only a couple of hours to implement, and it was actually only a couple of hours.”
Neta D. COO
“Talkable has been a great part of our growth. Nothing speaks better than a friend’s recommendation. Great product, great team, highly recommended.”
Andrew S. Senior Growth Associate
“Great fraud detection, simple reporting tools that make it very easy for us to extract data from Talkable. Keeps great track of all associated metrics and is very user friendly.”
Ben J. Web Manager
“Pros: Support from their team, whether it be setting up new campaigns, helping with development or coming to the table with new ideas. Easy integration with Shopify and our other processes.”
Ian S. Marketing Manager
“Super easy A/B testing functionality for everything! Tons of data and every report type you could ever want. An easy to use interface, all the data you need is right at your fingertips.”