Talkable Improvement Updates: Enhanced Features
Improvement
2 weeks ago
Measure the Real Impact of Wallet Notifications
Ksyusha Bespalova
A customer may see a Wallet promo or push notification now—and make their purchase later. Your attribution window determines whether that purchase is connected back to the Wallet interaction that helped drive it. An attribution window is the period following customer engagement duri...
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Improvement
4 weeks ago
Compare Wallet Push Notification Performance in MAR
Ksyusha Bespalova
Wallet passes give brands a lightweight way to stay present on a customer’s phone. Referral links, rewards, promotions, and loyalty information can live in one always-available place without requiring a separate app download. Push notifications make that Wallet experience active. Th...
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Improvement
2 months ago
Track More Wallet Pass Clicks by Default
Ksyusha Bespalova
Your Wallet pass links should tell you more about how customers engage. Now they do. We’ve expanded Talkable Wallet link click tracking to the default Wallet theme. Standard backpass links can now use Talkable’s tracking flow, so clicks are recorded and show up in Wallet reporting...
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Improvement
2 months ago
Schedule Wallet Push Notifications Ahead of Time
Ksyusha Bespalova
Wallet push notifications work better when you can plan them before the moment arrives. Now you can. Before this update, custom Wallet push notifications had to be sent in real time. That made time-sensitive campaigns harder to prepare in advance and increased the risk of missing the ...
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Improvement
2 months ago
Drive Wallet Pass Clicks Straight Into Your App
Ksyusha Bespalova
Your Wallet pass can now do more than sit in a customer’s phone. It can bring them straight into your app. Before this update, Wallet passes could keep your brand visible but couldn’t send customers directly into your mobile app in a trackable way. That made it harder to turn pass...
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